So you have an exceptionally beautiful website that easily stands out amongst thousands of online sites out there. Having an impressive web presence does not necessarily guarantee increase in sales and online prominence, unless your developer has taken into account the principles of SEO or Search Engine Optimization.
Or maybe an old site that does a wonderful job in conveying information you want your clients to know but is rather slow, has broken links and outdated content. Old websites with outdated content tend to lose traffic mainly due to the lack of fresh content, leading search engines to assume your website is dormant or dead.
Yes, these sites have great potential in potentially receiving lucrative increase in business and online traffic. But without proper consideration of SEO, both sites stand to lose its potential share of income and online traffic.
So how do you exactly assess if your website needs to be redesigned?
All Flash
While there have been some highly significant advances in SEO technology over the past few years, sites with flash can be quite dreadful for search engines. Sure they are eye-catching and quite impressive to look at, but these will not rank highly on search engines as it is essentially unreadable.Frames
If you have frames in your website, it can be quite difficult for search engines to index its pages and your guests may have to struggle with frames. Not only is it quite difficult to read, it is also hard to get an impression of the website. Also, there are some browsers that do not support frames, which renders your site unreadable to potential clients.Slow Loading
In this fast paced world, minutes may feel like eons. Slow loading of websites puts off both search engine crawlers and human visitors. Most people will not stay and wait for your site to load, and search engines usually rank sites with faster loading pages.Out of Date Content
With millions of websites on the web today, search engines simply ignore old and outdated sites as if it no longer exists. While it might be okay not to update your site for several months or so, soon enough it can slip off the radar. More importantly, people usually don’t bother to read old and irrelevant contents.If your site is suffering from any of the above SEO problems, then you need to seriously start considering a site redesign; unknowingly, it's costing you potential income. PhilWebServices Global Solutions Inc. offers professional web design and development packages for new and old sites to give you not just standout web presence but also help you gain online prominence! Contact us today!
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