Top 3 Secrets to a Website that Sells.

So, you have successfully launched your website. Now what? Truth be known, online success does not simply end in getting your products and services online. The next step would be to drive traffic and work on optimizing your site to increase traffic and attract more visitors to browse through your online catalog. For most people, this is rather complicated.

If you are keen on raking in sales and getting response you want from your website, the first thing that you have to know is that SEO or Search Engine Optimization is an ongoing process. It is not possible to achieve your desired results all at once.
Most people would go for PPC or pay-per-click service to drive targeted traffic. While this may have a degree of success, there is no point spending cash on this service if none of those visitors actually buy anything from your website, right?
Here are the top three secrets that you need to know when it comes to making your website work for you:

1. Beef up your sales copy
As soon as a visitor opens your site, you only have 5 seconds to persuade them to stick around and look through the pages of your website. This means you need to have a headline that grabs their attention and compels them to read on. Your content should be able to instantly convey to your visitors that they have found what they are looking for at the same time keep them curious enough to want to continue reading.

Remember, content is king! Your sales copy is actually what would help turn your visitors into customers. For a streamlined process, keep in mind the few guidelines:
1.Content should help build your credibility
2.Your copy should be engaging, effectively explaining how you can help
3.Informs your client how their can benefit from your product and services
4.Overcomes possible objections your visitors may have
5.Compels readers to take action and tell them exactly what to do

2. Collect client testimonials
Most people today rely on reviews and recommendations from individuals using a certain product or service. A good testimonial can prove your product really works and effectively persuade even the most skeptical client to make that purchase.
If you are launching a new product or service, this means you may not have customers yet. What you can do is give sample products to a group of people belonging to your target

If you don't have any customers yet, give your product away to a group of people in your target market in exchange for their feedback.
For positive feedbacks, be sure to ask the permission of your customer before publishing them online.

Don’t be hesitant in asking for testing for testimonials. Simply invite your clients to speak their mind.
If you have some positive feedback from customers, contact them and ask permission to use their comments on your site.

3. Make it easy to buy
A lot of websites out there selling products and services have a rather complex order process. According to a market study conducted by Gartner Group, more than 50% of web sales are virtually lost because clients can’t see what they are searching for. Careful not to make that mistake.

Here are some tried and tested tricks of the trade:

Navigation buttons should be labeled clearly and placed prominently
Keep navigation simple and consistent all throughout your site to simplify the whole process. Ideally, your clients should be able to place an order in two clicks at most.
Use the Buy Now buttons to link to your shopping cart or your order page every time a product is displayed all throughout your site.

Be sure to provide a whole range for payment options. Credit cards are absolute must these days along with Google Checkout and Paypal among others.
Be sure to prominently your contact details that your customers can get it touch if they have questions regarding your products and services.

There are other numerous considerations that need to be taken into account to make sure you can maximize your investment. Ideally, it would be advisable to team up with a web developer adept in creating websites that can really work to your best advantage.

PhilWebServices Global Solutions Inc. specializes in creating and maintaining websites specifically desired and custom-made based on the requirements and specifications of clients. Having been in the business of several years now, PhiWebServices offer extensive experience in making websites that really sell, with a large pool of highly-proficient IT professionals ready to help you jumpstart your online business.

Aside from web design and development, PhiWebServices also offers professional content writing and SEO services to ensure you just don’t have an exception web presence, but help you gain online prominence.

For more information about our services, visit our website at www.philwebservices.com and discover how you can cut down on your operational costs and get more value for your money.

For Free Quotes, email us at sales@philwebservices.com sales@philwebservices.com