Friday, May 22, 2009

Top 3 Secrets to a Website that Sells.

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So, you have successfully launched your website. Now what? Truth be known, online success does not simply end in getting your products and services online. The next step would be to drive traffic and work on optimizing your site to increase traffic and attract more visitors to browse through your online catalog. For most people, this is rather complicated.

If you are keen on raking in sales and getting response you want from your website, the first thing that you have to know is that SEO or Search Engine Optimization is an ongoing process. It is not possible to achieve your desired results all at once.
Most people would go for PPC or pay-per-click service to drive targeted traffic. While this may have a degree of success, there is no point spending cash on this service if none of those visitors actually buy anything from your website, right?
Here are the top three secrets that you need to know when it comes to making your website work for you:

1. Beef up your sales copy
As soon as a visitor opens your site, you only have 5 seconds to persuade them to stick around and look through the pages of your website. This means you need to have a headline that grabs their attention and compels them to read on. Your content should be able to instantly convey to your visitors that they have found what they are looking for at the same time keep them curious enough to want to continue reading.

Remember, content is king! Your sales copy is actually what would help turn your visitors into customers. For a streamlined process, keep in mind the few guidelines:
1.Content should help build your credibility
2.Your copy should be engaging, effectively explaining how you can help
3.Informs your client how their can benefit from your product and services
4.Overcomes possible objections your visitors may have
5.Compels readers to take action and tell them exactly what to do

2. Collect client testimonials
Most people today rely on reviews and recommendations from individuals using a certain product or service. A good testimonial can prove your product really works and effectively persuade even the most skeptical client to make that purchase.
If you are launching a new product or service, this means you may not have customers yet. What you can do is give sample products to a group of people belonging to your target

If you don't have any customers yet, give your product away to a group of people in your target market in exchange for their feedback.
For positive feedbacks, be sure to ask the permission of your customer before publishing them online.

Don’t be hesitant in asking for testing for testimonials. Simply invite your clients to speak their mind.
If you have some positive feedback from customers, contact them and ask permission to use their comments on your site.

3. Make it easy to buy
A lot of websites out there selling products and services have a rather complex order process. According to a market study conducted by Gartner Group, more than 50% of web sales are virtually lost because clients can’t see what they are searching for. Careful not to make that mistake.

Here are some tried and tested tricks of the trade:

Navigation buttons should be labeled clearly and placed prominently
Keep navigation simple and consistent all throughout your site to simplify the whole process. Ideally, your clients should be able to place an order in two clicks at most.
Use the Buy Now buttons to link to your shopping cart or your order page every time a product is displayed all throughout your site.

Be sure to provide a whole range for payment options. Credit cards are absolute must these days along with Google Checkout and Paypal among others.
Be sure to prominently your contact details that your customers can get it touch if they have questions regarding your products and services.

There are other numerous considerations that need to be taken into account to make sure you can maximize your investment. Ideally, it would be advisable to team up with a web developer adept in creating websites that can really work to your best advantage.

PhilWebServices Global Solutions Inc. specializes in creating and maintaining websites specifically desired and custom-made based on the requirements and specifications of clients. Having been in the business of several years now, PhiWebServices offer extensive experience in making websites that really sell, with a large pool of highly-proficient IT professionals ready to help you jumpstart your online business.

Aside from web design and development, PhiWebServices also offers professional content writing and SEO services to ensure you just don’t have an exception web presence, but help you gain online prominence.

For more information about our services, visit our website at www.philwebservices.com and discover how you can cut down on your operational costs and get more value for your money.

For Free Quotes, email us at sales@philwebservices.com sales@philwebservices.com

Saturday, May 16, 2009

Is Outsourcing Really for You?

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Contrary to popular assumptions, business process outsourcing is not a new phenomenon. In fact, it is considered as the brick and mortar of many businesses for many years. What has become a surprising development in the world of outsourcing is the fact that even online entrepreneurs have adapted this strategy and enjoyed the benefits. However, it is best to understand that outsourcing is not ideal for everyone. By understanding the basics of outsourcing, how it works and how it can possibly benefit your business, you can be able to make an educated decision on determining if it is the right approach for your business.

Outsourcing Defined



In the broadest sense, outsourcing is defined as a particular approach that allows employees to focus on company operations that may be more detailed or requires for expertise. For example, housekeeping can be contracted to outside firms to perform the job at a fraction of the cost compared to hiring a full time staff to do the same tasks. This setup effectively minimizes clerical support required for in house employees, thereby keeping staff-related expenses relatively low.

How is Outsourcing Used?



Both small and large businesses have used outsourcing setup to cut down on operational cost. For some company, they opt to outsource payment management to a third party on behalf of the company. Others tie up with agencies to outsource collection of debts and follow collection procedures. Launching a new marketing campaign also presents a great opportunity to outsource the services of specialists for this particular job. Of late, outsourcing web-related tasks have become a trend for online entrepreneurs wanting to create and maintain websites, develop software, and launch online marketing. Still, there are some positions and tasks that cannot be outsourced. Among a few include executive functions.

What are the Advantages of Outsourcing?



In essence, the primary attraction of outsourcing services is the fact that it allows companies to save money on operational costs. For new businesses that are trying to get a more stable market ground, every dollar definitely counts. Depending on the particular job function in question, there is a great chance outsourcing some tasks present a significantly cheaper solution rather than investing new equipment, hiring and training personnel to get the job done.

Another great advantage of outsourcing is that it frees up the resources of the company to focus on more important issues. For a budding entrepreneur running a one-man show but wants to project a reliable company, outsourcing certain functions such as client care, phone receptions and system management allows the entrepreneur to focus more on building the business and acquiring new clients.

Do to Look For in a Service Provider?



For your own good, it is best to take time in developing criteria of what you require for a certain service as well as the estimated time needed to accomplish tasks. One of the important factor when taking into consideration in choosing an outsourcing partner is having one that can best accommodate your needs. Another thing that you will need to look into is the ability of the employee to meet your deadlines. Remember, the main idea of outsourcing service sis to simplify your life, not to complicate it.

PhilWebServices Global Solutions Inc. offers IT Outsourcing Services as a cost effective solution for online businesses. We offer Programming, SEO and Web Design Services with a pool of highly proficient IT Professionals to work exclusively for you as an extension of your office.

For more information about our services, visit our website at www.philwebservices.com and discover how you can cut down on your operational costs and get more value for your money.


For Free Quotes, email us at sales@philwebservices.com

Thursday, May 14, 2009

Finding the Best Professional Web Hosting Service.

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Most people nowadays rely heavily on the internet for information on just about anything. This is the main reason why an online site is now considered a necessity, especially for companies looking to protect and expand their client base.
The first step to gaining a strong online presence is to start with finding a good and reliable web host. For most people this is a rather complicated affair and best left to experts. Others would pick one with the cheapest rate. You need to remember like every other service out there, no web hosting service is created equal. The most effective way to choose a quality web hosting provider is to actually take the selection process one careful step at a time. Below are some important points you need to consider:

Assess Your Needs.


To determine the best type of web hosting service, the first practical step is to take time and assess you requirements. This includes what type of website you want hosted as well as the amount of space you will need. Note that small websites significantly differ from larger ones. You can solicit the opinion of your developer and get the right specifications you will need for your hosting plan.

Rate.


Yes, like any other service, hosting rate largely differ. For companies exclusively offering dedicated servers, you can expect substantially expensive prices that shared and budget hosting with limited budget. But keep in mind that while price should be considered it should not be the deciding factor. There are a number of providers that offer free hosting for small sites. However, this types of service is not suited for internet marketers and ecommerce sites.

Reliability and Speed.

The best hosting services offer uptime of over 99%. This should be a guarantee to motivate the company to keep all servers up all the time.
Data Transfer and Disk Space
Bandwidth requirements grow with your site. Web hosting companies pay for the bandwidth, so as client you, will be billed accordingly. Be sure you have an appropriate amount of disk space reserved or have a clear idea on the amount of space your site requires.

Technical Support.


For many people, it is very important to reach the hosting company if your website begins experiencing problems. Professional web hosts offer unlimited technical support. You need to look for a hosting company who can provide you prompt assistance when needed.

PhilWebServices Global Solutions Inc.
PhilWebServices Global Solutions Inc. is one of the leading hosting providers in the Philippines today. We offer domain registration, domain transfer and web hosting packages at highly competitive rates. Get started with our SuperSaver Standard Plan for as low as Php 75.00/month and enjoy world class service and unlimited support.

Tuesday, May 12, 2009

What You Need to Know About Your Website.

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So you have an exceptionally beautiful website that easily stands out amongst thousands of online sites out there. Having an impressive web presence does not necessarily guarantee increase in sales and online prominence, unless your developer has taken into account the principles of SEO or Search Engine Optimization.

Or maybe an old site that does a wonderful job in conveying information you want your clients to know but is rather slow, has broken links and outdated content. Old websites with outdated content tend to lose traffic mainly due to the lack of fresh content, leading search engines to assume your website is dormant or dead.

Yes, these sites have great potential in potentially receiving lucrative increase in business and online traffic. But without proper consideration of SEO, both sites stand to lose its potential share of income and online traffic.

So how do you exactly assess if your website needs to be redesigned?

All Flash

While there have been some highly significant advances in SEO technology over the past few years, sites with flash can be quite dreadful for search engines. Sure they are eye-catching and quite impressive to look at, but these will not rank highly on search engines as it is essentially unreadable.

Frames

If you have frames in your website, it can be quite difficult for search engines to index its pages and your guests may have to struggle with frames. Not only is it quite difficult to read, it is also hard to get an impression of the website. Also, there are some browsers that do not support frames, which renders your site unreadable to potential clients.

Slow Loading

In this fast paced world, minutes may feel like eons. Slow loading of websites puts off both search engine crawlers and human visitors. Most people will not stay and wait for your site to load, and search engines usually rank sites with faster loading pages.

Out of Date Content

With millions of websites on the web today, search engines simply ignore old and outdated sites as if it no longer exists. While it might be okay not to update your site for several months or so, soon enough it can slip off the radar. More importantly, people usually don’t bother to read old and irrelevant contents.

If your site is suffering from any of the above SEO problems, then you need to seriously start considering a site redesign; unknowingly, it's costing you potential income. PhilWebServices Global Solutions Inc. offers professional web design and development packages for new and old sites to give you not just standout web presence but also help you gain online prominence! Contact us today!

Email: sales@philwebservices.com or info@philwebservices.com
Request Free Quote: http://www.philwebservices.com/requestquote.html
Online Portfolio: http://www.philwebservices.com/portfolio.html

Monday, May 11, 2009

Outsource your Web Design needs in a right Company.

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In view of the global economic crisis, outsourcing IT services has been largely viewed as one of the most viable and cost-effective solutions - a process that has grown more popular with each passing year. While it may offer you a cheaper alternative to in-house development, it would still mean a considerable investment. So before you choose the right outsourcing partner for BPO and IT services, it would be practical to take time and define first your expectations and requirements. By having a clear definition of what outsourcing relationship would best fit your current setup, you will have a more definite idea on what you want.

Before you place your signature along the dotted lines, take the time ask yourself the following questions:

  • Does the offshore company have an extensive experience in the particular service you would want to outsource?

  • Does the IT outsource service provider have a good record in providing quality services to companies such as yours?

  • Does the company make use of the best infrastructure, software and technology?

  • Do they have quality and competent professionals who possess experience and required trainings to efficiently handle your projects?
    The following are some helpful tips that you can consider in choosing the right outsourcing partner. These tips can significantly help you ensure that you find the best offshore partner for your company.

1. Check for proven track records

Like any other type of business, it would be a good idea to scout and make some background check on the service provider you are interested to outsource. Take time to find out more the experience they have and the projects they have handled and completed in the past.

2. Ask for references

Before agreeing to a service contract, make sure to ask your prospective outsourcing partner to provide you reference to help you determine the quality of services they offer. Don’t be shy about calling up clients and asking pertinent questions such as turnaround time, responsibility and any other issues you may need to know. After all, there is nothing like first hand information such as from clients like you.

3. Check for financial stability and good credentials

It is equally important to find out if your future outsourcing company is stable and financially secure. Note that this is actually a critical factor that most people fail to consider. By having such information you have a better informed if your provider can match up your expectations.

4. Ensure cultural compatibility

An outsourcing partner basically acts as an extension of your organization. This will naturally require you work and coordinate closely with them. Hence, it would be necessary for you to take into consideration cultural compatibility. Take time to make them understand your organization and how you operate.

5. Ask your outsourcing partner for samples

Of course, reviewing sample work and portfolio is one of the most practical ways to check the competency of your service provider. For web design and development services, most companies have an online portfolio on their site. This will give you a more concrete idea on the company’s IT capabilities, level of quality and technical expertise.

6. Communicate with your outsourcing partner

Communication is an important factor in ensuring seamless coordination. Make sure your provider speaks your language and the communication channels they are offering. Having good communication is vital to forging a good working partnership.

7. Check your outsourcing partner’s infrastructure and technology

It would also be a good idea if you can pay your prospective partner’s development facility to personally check if they are using the best of breed infrastructure and the latest technology.

Outsourcing to PhilWebServices Global Solutions Inc.
PhilWebServices is the leading Philippine-based outsourced IT provider serving numerous geographical locations across the globe including USA, Australia, Canada, France, UAE, Iraq and HongKong. We offer professional web hosting, web design and development, online marketing and IT services.

 
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